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ECOMMERCE STRATEGY
This is where everything starts at HyperDynamic It’s the foundation for helping our clients become 7 & 8-figure powerhouse brands through strategic planning.
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COLLECT
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ANALYSIS OF THE HISTORY
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THE AUDIENCE
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ANALYSIS OF STRATEGY STACK:
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ACQUISITION AND FUNNEL PLANNING
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CREATIVE MESSAGING
How it works.
It all starts with understanding the current situation – your brand, product, business metrics, creative, customers, competitors and existing website and marketing performance data. Setting a target is impossible without first understanding where we are. We work closely with your founders or marketing leads to understand your brand and business to develop a strategy that everyone agrees on before identifying weaknesses and dependencies.
Collect
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In order to make the most informed decisions possible moving forward, we need to gather all the information we can about brand, business, performance, assets, and goals.
ANALYSIS OF THE HISTORY
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Your current advertising, website and retention marketing performance can be analyzed and audited to provide the most insight into where we should begin. Our goal is to identify the immediate easy wins that will deliver positive results as quickly as possible and assist in guiding the strategy moving forward across multiple channels through impacting the three key levers: traffic cost, conversion rate, and CLTV (customer lifetime value).
THE AUDIENCE
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Building high-converting advertising creative begins with customer personas and target audience development. Know thy customer before you can craft the right messaging and develop thumb-stopping creative.
ANALYSIS OF STRATEGY STACK
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You will determine the path forward largely based on where you sit across these core factors.
ACQUISITION AND FUNNEL PLANNING AT A STRATEGIC LEVEL
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We determine the most appropriate account structure, acquisition tactics, testing prioritization, and budget allocation strategies based on all the information we have now.
ACQUISITION AND FUNNEL PLANNING AT A STRATEGIC LEVEL
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Ad creative that is eye-catching, on-brand, thumb-stopping, and designed to convert. This is the biggest lever we have for achieving your growth goals within your ad campaign. Our goal is to collaboratively develop our initial ad creative for testing that you love and clients new prospects and customers can’t resist to buy from.
